Umag Holidays 2025/2026
The Istrian peninsula of Croatia is located to the far north of the country. Being so close to Italy, it’s no surprise that Roman ruins and terracotta-roofed houses feature in many towns and cities along what’s known as the Istrian Riviera. Holidays to Croatia in this beautiful coastal region mean a wealth of beaches and former fishing villages that have been transformed into popular getaway destinations.
A holiday to Umag highlights some of Croatia’s best bits. A seaside spot with pebbly beaches on which to relax and unwind, delicious local food and drink, and an old town that’s full of history.
Umag Holiday Deals
A bounty of beaches
When you think of where the best beaches in the world are, Umag in Croatia probably doesn’t immediately spring to mind. But perhaps it should, as the bay is home to picturesque, pebbly beaches that are perfect for drinking in stunning sea views.
There’s a beach for everyone, with some being ideal for simply relaxing and appreciating the tranquil surroundings, and others offering a range of watersports. With the sea being so clear, you shouldn’t pass up the chance to go snorkelling. That’s if you can tear yourself away from lying on the beach and swimming of course!
Many of the beaches have Blue Flag status, meaning you’ll enjoy a quality experience no matter where you decide to lay your towel.
Explore the old town
There’s a strong Italian influence to this part of the world, so on holidays to Umag in Croatia you can enjoy a typical Mediterranean experience with a difference. The city’s highlight is the charming old town area, with cobbled streets fringed by historical buildings and cultural sites. With a past dating back to Roman times, you’ll find lots to see and do here.
As the streets are closed to traffic, it’s easy to get around on foot and tick off all the sights on your list. Must-visits include the ancient city walls, Umag Town Museum and a number of Venetian villas and medieval churches. You’ll find a huge choice of restaurants and cafés tucked away down many of the narrow alleyways.
Eat and be merry
Umag holidays are the perfect excuse for indulging in traditional food and treating yourself to a culinary adventure. The seafront promenade is where you’ll find most of the restaurants, many of them serving up the freshest of local seafood. There’s something to suit every budget and taste, whether you’re looking for a quick lunch stop or a leisurely meal.
A waterfront restaurant is also the perfect place to soak up the sea views and laid-back atmosphere of the city. Dishes you should try include seafood risotto and grilled or fried squid. Many Istrian tavernas can also be found within the streets of the old town. One of the most popular traditional dishes is scampi buzara, which is scampi cooked in garlic, tomato and white wine.
Eat and be merry
Umag holidays are the perfect excuse for indulging in traditional food and treating yourself to a culinary adventure. The seafront promenade is where you’ll find most of the restaurants, many of them serving up the freshest of local seafood. There’s something to suit every budget and taste, whether you’re looking for a quick lunch stop or a leisurely meal.
A waterfront restaurant is also the perfect place to soak up the sea views and laid-back atmosphere of the city. Dishes you should try include seafood risotto and grilled or fried squid. Many Istrian tavernas can also be found within the streets of the old town. One of the most popular traditional dishes is scampi buzara, which is scampi cooked in garlic, tomato and white wine.
Raise a glass
This region of Croatia is famous for its wine production – so cheers to Umag holidays! There are many vineyards offering wine-tasting tours, which lie within easy reach. Kabola Winery is one of the most popular places to go and it’s just a 20-minute drive inland from Umag. The vineyard is situated within lush, rambling countryside offering wide-ranging views of the sea. Here, you can stroll around the fields as local guides tell you how the wine is made, while sampling some local tipples.
Umag in Croatia is a great base for heading out on vineyard tours that take in this part of the Istrian Riviera. Make the most of your holiday here by literally tasting what this wonderful country has to offer.
Nearest airport to Umag
Pula Airport – 53 miles
Get from Pula Airport to Umag by hire car or taxi in around one hour and 15 minutes.
Holidays to Umag in Croatia provide the ideal chance to see this unique country at its best. Simply strolling around the old town area offers a glimpse into the history of this region of Croatia, and how the sea has shaped its fortunes.
When you enjoy a holiday in Umag, you’re also not just getting a history lesson on the city itself, but the opportunity to explore a range of other interesting places, such as nearby vineyards and other seaside spots.