The cheap flights airline has announced a partnership with Netherlands Board of Tourism and Conventions (NBTC) that is designed to encourage more people to take city breaks in Holland.
The proposed partnership is part of a three-year marketing campaign that has some pretty grand ambitions. Easyjet wants to attract no less than 750,000 additional holidaymakers during this period.
The groups that easyJet and NBTC will be wanting to appeal to are visitors coming over from Germany, Italy, Spain and the UK. Given their close proximity to the Netherlands this makes sense as it’s an easy hop, skip and a jump on a cheap flight or even via the Eurostar for city break fans from the UK.
Paul Simmons, easyJet’s UK director, said: “We have been flying to Amsterdam since 1996 and have carried a total of 23m passengers to and from the city over that time.”
“Working closely in partnership with the NBTC will only help to strengthen our commitment to making travel easy and affordable for passengers travelling to Holland from all over Europe and boost tourism to the country.”
This means along with the 16 routes that easyJet already operate to Amsterdam’s Schipol Airport, the airline will launch additional routes from airports like London Southend and Glasgow over the next few months. This should open up the Netherlands to a whole new crowd of city break enthusiasts who want to pop over to the Land of Tulips where it seems that everyone is friendly, good-looking and speaks at least three languages!
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