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Cookie Notice
About cookies and similar technologies
Holidayhypermarket.co.uk is a trading name of TUI UK Retail Limited (referred to in this Notice as “we” or “us”), part of the TUI Group uses cookies and similar technologies (together “cookies”). Cookies are small data files uploaded on your device when you visit a website or mobile app. Cookies allow a website or a mobile app to collect and store a range of data on your devices. Some cookies are essential, while others allow us to enhance your experience, personalise content and adverts across your devices, and provide insights into how our website and mobile apps are being used.
We use Session Cookies which will automatically expire at the end of your browser session on our website and mobile apps. These are generally used for security purposes or to facilitate your use of our website or mobile apps. For example, we use session cookies to analyse the traffic on our website but also to remember the content of your online shopping basket.
We may also use Persistent Cookies which will be stored for a longer period depending on the nature of their purpose. For example, persistent cookies are used to remember your preferences and choices when you use our website or for targeted advertising purposes.
Essential cookies
Essential cookies enable core functionality such as the online shopping basket. Our website and mobile apps cannot function properly without these cookies. Therefore, we don’t request your permission to use essential cookies.
We also use essential cookies for security, network management, accessibility and to help webpage to load quickly. They help us to keep track of what you are booking as you move through each stage of the booking process. Without them the online booking process cannot take place.
The following essential cookies are placed on your device.
| Name | Provider | Description | Expiry Period |
| aeids | Holiday Hypermarket | This maintains the status of the abandonment email to send to the customer | 30 days |
| ap_ctb_count | Holiday Hypermarket | This tracks the number of holidays which are unavailable to book online that are viewed by a customer in a day | 1 day |
| hhdata | Holiday Hypermarket | Anonymous identification of a user on the site, to facilitate their progression through the booking journey from search to booking. This is used to link the customers searches, holidays viewed and choices they make as they progress through the booking journey. | 2 years |
| SearchComponent_IsFirstTimeUser | Holiday Hypermarket | Used to determine first time users in order to display guidance on using the website | 360 days |
| Set | Holiday Hypermarket | A default value stored to identify when an Account ID was unable to be created | Session |
| UpdateResults_IsFirstTimeUser | Holiday Hypermarket | Used to determine first time users in order to display guidance on using the website | 360 days |
| urlRef | Holiday Hypermarket | Used to distinguish genuine customer redirects to the accommodation landing pages | Session |
| _hjAbsoluteSessionInProgress | Hotjar | These cookies are used to collect information about how people use the website. This allows us to make sure the website is meeting your needs and understand what we could improve. This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie. | 30 minutes |
| _hjCachedUserAttributes | Hotjar | These cookies are used to collect information about how people use the website. This allows us to make sure the website is meeting your needs and understand what we could improve. This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool. | Session |
| _hjClosedSurveyInvites | Hotjar | These cookies are used to collect information about how people use the website. This allows us to make sure the website is meeting your needs and understand what we could improve. Hotjar cookie that is set once a visitor interacts with an External Link Survey invitation modal. It is used to ensure that the same invite does not reappear if it has already been shown. | 365 days |
| _hjDonePolls | Hotjar | These cookies are used to collect information about how people use the website. This allows us to make sure the website is meeting your needs and understand what we could improve. Hotjar cookie that is set once a visitor completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in. | 365 days |
| _hjFirstSeen | Hotjar | These cookies are used to collect information about how people use the website. This allows us to make sure the website is meeting your needs and understand what we could improve. This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions. | Session |
| _hjid | Hotjar | These cookies are used to collect information about how people use the website. This allows us to make sure the website is meeting your needs and understand what we could improve. Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | 365 days |
| _hjIncludedInPageviewSample | Hotjar | These cookies are used to collect information about how people use the website. This allows us to make sure the website is meeting your needs and understand what we could improve. This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site’s pageview limit. | 30 minutes |
| _hjIncludedInSessionSample | Hotjar | These cookies are used to collect information about how people use the website. This allows us to make sure the website is meeting your needs and understand what we could improve. This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site’s daily session limit. | 30 minutes |
| _hjLocalStorageTest | Hotjar | This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created. | Under 100ms |
| _hjMinimizedPolls | Hotjar | Hotjar cookie that is set once a visitor minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the visitor navigates through your site. | 365 days |
| _hjRecordingEnabled | Hotjar | This is added when a Recording starts and is read when the recording module is initialized to see if the user is already in a recording in a particular session. | Session |
| _hjRecordingLastActivity | Hotjar | This should be found in Session storage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records). | Session |
| _hjShownFeedbackMessage | Hotjar | Hotjar cookie that is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the visitor navigates to another page where it is set to show. | 365 days |
| _hjTLDTest | Hotjar | When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. | Session |
| _hjUserAttributesHash | Hotjar | User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated. | Session |
| hjViewportId | Hotjar | This stores information about the user viewport such as size and dimensions. | Session |
| lhnContact | Live Help Now | Required to operate the Live Chat function on the website | 2 years |
| lhnJWT | Live Help Now | Required to operate the Live Chat function on the website | 1 day |
| lhnRefresh | Live Help Now | Required to operate the Live Chat function on the website | 7 days |
Non-essential Cookies
Non-essential cookies help us make your experience better, improve the performance of our website and mobile apps and deliver relevant online, customer tailored advertising. They won’t be placed on your device or collect any of your information unless you give your permission to do so. Some non-essential cookies are placed by us and some by third parties.
These cookies improve the way our website and mobile apps work and provide you with enhanced, more personal features. For example, they collect data on how you use our website and help us assess and improve the way it works. They also help us to remember your preferences, recent searches, and shortlisted holidays, to make it easy for you to return to the previous search.
We currently set no personalisation cookies.
These cookies help us to deliver relevant online advertising and to measure the effectiveness of our marketing communications. They collect data about your online behaviour, IP address, the website you arrived from, information about your purchase history or the content of your shopping basket, so that we can try to predict what other products, services, and information you might be most interested in. For example, to suggest flights from your nearest airport, holidays in destinations you have shown interest in or products you might like. They also tell us if you have seen a specific advert, how long it has been since you saw it and control the number of times you are shown an advert. They also tell us if you have opened a marketing email that we sent you.
By not accepting these cookies, you may continue to see adverts on our website, mobile apps and on other organisations’ websites. The adverts you see will not be personalised or based on information from your past online behaviour, purchase history or the content of your shopping basket.
The following targeting & advertising cookies are placed on your device by us or a third party.
| Name | Provider | Description | Expiry Period |
| _uetsid | Bing | Cookie associated with Microsoft Bing, used to gather anonymous information on how visitors are using our websites. | 4 days |
| _uetvid | Bing | Cookie associated with Microsoft Bing Ads. It is a tracking cookie that allows us to engage with a user that has previously visited our website. | 16 days |
| MUID | Bing | Used by Microsoft advertising to anonymously identify user sessions to help us measure the effectiveness of our marketing campaigns. | ~25 months |
| _fbc | Contains the click ID to be used to track back Facebook Pixel events to the Facebook click. It is only set when a user lands on the site with a fbclid in the URL. | 90 days | |
| _fbp | Tracks the visitor across devices and marketing channels. Used by Facebook to deliver a series of advertising products such as real time bidding from third parties. It holds the unique ID of the user. | 90 days | |
| fr | Facebook ad statistics cookie | 90 days | |
| IDE | Google – Doubleclick | Used by DoubleClick for serving targeted advertisements that are relevant to you across the web. Targeted advertisements may be displayed to you based on your previous visits to the site. | 390 days |
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RUL
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Google – Doubleclick |
Cookies from DoubleClick help us track and analyse the performance of the ad campaigns we run. Also, we can the see which webpages our ads appear on. Please refer to DoubleClick’s cookie policy for more information.
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1 year |
| _gcl_au | Google Ads | Google Ads – this collects information about ad clicks into a first party cookie. | 90 days |
| _gcl_aw | Google Ads | Google Ads – this collects information about ad clicks into a first party cookie. | 90 days |
| _gcl_dc | Google Ads | Google Ads – this collects information about ad clicks into a first party cookie. | 90 days |
| conversion | Google Ads | Google Ads – this collects information about ad clicks into a first party cookie. | 90 days |
| AWSALB | Impact | Impact Radius tracking application primarily lives on AWS cloud. This AWSELB is the load balancer cookie for AWS. | Session |
| AWSALBCORS | Impact | Impact Radius tracking application primarily lives on AWS cloud. This AWSELBCORS is the load balancer cookie for AWS. | Session |
| brwsr | Impact | This cookie stores a unique UUID key so that next time when the user hits the tracking servers, it gives the identity info of the same user. | 2 years |
| irclickid | Impact | Used for affiliate trafficking so we are able to match the booking back to the correct referring affiliate partner. For example, this is necessary to award any cashback payments the customer may be eligible for. | 30 days |
| irld | Impact | The Last click cookie which is used to eliminate the duplicate clicks during checkout/conversion. | 180 days |
| IR_gbd | Impact | This is the base domain cookie, set on host site. This is under the part of UTT tracking of web events. | Session |
| IR_13243 | Impact | This is a current session cookie. The activity is updated everytime the page loads. This is as part of UTT API implementation for tracking web events. | Session |
| IR_PI | Impact | Impact radius tracking is set on advertisers page and drops cookies when the user clicks on banner/ad. These are first party cookie’s which are set on advertisers domain. This part of UTT javascript functions and works based on unique identifier UUID keys. | 2 years |
| MailChimpID | MailChimp | Contains the Mailchimp ID used to track email marketing performance within Google Analytics | 30 days |
| peclosed | Push Engage | Stores the value when subscription opt-in was closed. | min 1 days, max:- 5 years (when the user is subscribed) |
| PushSubscriberStatus | Push Engage | Used to get the status of the subscriber. | 365 days |
Your choices when it comes to Cookies
You can manage non-essential cookies and change your preferences at any time in Manage Cookie Preferences in the website footer. You can adjust the available sliders to ‘On’ or ‘Off’, then click ‘Save and Close’. You may need to refresh your page for your settings to take effect.
Alternatively, you can use your browser settings to accept or reject new cookies and to delete existing persistent cookies. You can also set your browser to notify you each time new cookies are placed on your device. You can find more detailed information about how you can manage cookies at All About Cookies and Your Online Choices.
You can find out how to manage cookies on popular browsers:
If you choose to disable some or all cookies, you may not be able to make full use of our website or mobile apps as it may disable some of our essential cookies. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in.
Google Analytics
Google Analytics helps us to understand how you interact with our website by collecting and reporting information anonymously. We use Google Analytics to help us analyse the information collected. It also reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our website – for more information on opting out of being tracked by Google Analytics across all websites you use, visit: http://tools.google.com/dlpage/gaoptout
Changes to our Notice
This Notice replaces all previous versions. We may change the Notice at any time so please check it regularly on our website for any updates. If changes are significant, we will provide a prominent notice on our website including, if we believe it is appropriate, electronic notification of Cookie Notice changes.
Learn more about who we are, how we process your personal data and how you can contact us in our Privacy Notice.
Last update: February 2021