First Choice are part of TUI Group, one of the world’s leading leisure travel groups operating in over 180 countries with over 30 million customers.

First Choice has been part of the TUI Group since 2007 and this is why when you book a First Choice holiday you’ll be greeted by TUI logos at the airport, TUI Airways flights and TUI transfers. 

With this partnership, First Choice offers customers a wider selection of destinations, hotels and flights, specialising in All Inclusive, to bring you exactly what you’re looking for.

First Choice was part of Thomson before Thomson rebranded to TUI – so First Choice is now part of TUI. 

Thomson changed its name to TUI in 2017 as part of a national rebranding strategy. Thomson Holidays became TUI Holidays, while Thomson Cruises was renamed as Marella Cruises. 

Although First Choice was initially associated with budget package holidays, and Thomson with more upmarket, couples’ holidays, you’ll now find First Choice and TUI both offer holidays for all budgets, tastes and ages.

First Choice used to be know as the home of All Inclusive holidays. Now, First Choice offers every holiday a confident travel lover could possibly want! Whether you fancy a self catering break in a bustling town where you can explore and sample the local delicacies, or you want a luxury all inclusive break, First Choice has the ideal break for you.

First Choice offers a wide range of hotels in more than 200 destinations – where will your next trip take you?

From Europe to Asia to the USA, First Choice holidays offer an abundance of fun and memories that last forever.

Using the First Choice app you will be able to chat 24/7 to a First Choice specialist if there is anything you need or any questions you have whilst you’re on holiday. Some hotels will have First Choice reps visiting them so you may be able to ask questions in person if you prefer – be sure to check the hotel information page to see if your hotel has a rep.